Strategy Says Its Bitcoin Buys Do Not Move Market

Michael Saylor’s company Strategy, the world’s largest corporate holder of Bitcoin, says its massive acquisitions are carefully executed so as not to influence the cryptocurrency’s price.

“The way we buy Bitcoin is we do not move the price of the Bitcoin,” said Shirish Jajodia, Strategy’s corporate treasurer and head of investor relations, in an interview on the Coin Stories podcast on Wednesday.

Jajodia explained that the company manages its purchases to remain in proportion with available market liquidity, ensuring their entry does not distort the trading environment. Strategy, which began buying Bitcoin in 2020, now holds 629,376 BTC worth roughly $70.85 billion, according to data from SaylorTracker.

Large institutional buyers typically use over-the-counter (OTC) desks to execute such trades privately, avoiding the slippage that occurs when enormous buy orders are placed on public exchanges.

Market Moves Around Strategy Buys

While speculation often swirls that Strategy’s buys directly push Bitcoin higher, historical data shows mixed outcomes. For example, between November 18 and 24, 2024, the company purchased 55,000 BTC for $5.4 billion at an average of $97,862 per coin. By mid-December, Bitcoin surged to a new all-time high above $106,000, aided by broader market momentum following Donald Trump’s election victory.

In contrast, on July 29, 2025, Strategy bought 21,021 BTC for about $2.46 billion. Within four days, Bitcoin’s price fell nearly 4%, dropping to $113,320.

Despite these varied outcomes, traders closely monitor Saylor’s posts on X, often interpreting his Bitcoin-related updates as signals of another looming corporate buy.

Continuous Accumulation Strategy

According to Jajodia, Strategy does not time the market in a traditional sense but instead maintains a consistent buying approach. “We’re actually buying Bitcoin around the clock. Almost every day, every hour, every second we are in the market,” he said.

He added that the company may accelerate purchases during downturns to capitalize on lower prices. Saylor himself has repeatedly emphasized that price is secondary to accumulation. In May, after Bitcoin slipped from $112,000, he wrote on X, “I only buy Bitcoin with money I can’t afford to lose.”

By late 2024, Saylor had pledged to keep acquiring Bitcoin even at record highs, signaling that the company’s commitment to BTC is a long-term accumulation strategy rather than a short-term price play.

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