The new "monster king" of Hong Kong stocks? MemeStrategy's opportunistic micro-strategy saw its stock price surge 20% overnight!

Written by: Oliver, Mars Finance

Introduction: Is the "Demon King" of Hong Kong stocks making an appearance? An obscure company, relying solely on a "scam" of a legendary Wall Street name and a piece of announcement, saw its stock price soar over 20% overnight like a rocket. This is the capital magic performed by MemeStrategy (迷策略, HK:2440). Is this a meticulously planned market manipulation by internet culture leaders, or just another speculative game of pass the parcel? From America's MicroStrategy to Hong Kong's MemeStrategy, the Wall Street "buying coins to pump" script is being replicated in a more cunning and Gen Z-friendly way in the Pearl of the Orient. A grand gamble on code, memes, and capital has already begun.

In June 2025, a bombshell was dropped on the calm Hong Kong stock market. MemeStrategy, a publicly traded company, announced that it has used its funds to purchase 2,440 SOL tokens. As soon as the news came out, the market detonated instantly, and its stock price rose sharply. This is not because of the investment of millions, but because of the carefully coded signal behind it: the company name "MemeStrategy" is very similar to the Wall Street giant "MicroStrategy", and the number of purchases "2440" coincides precisely with its ticker symbol "2440".

This is not a coincidence; it is a blatant "staging" and a meticulously planned "imitation show." The object of imitation is none other than the pioneer who initiated the "all in" Bitcoin strategy for publicly traded companies — MicroStrategy.

Wall Street's "God-Making Script": The Origin of a $100 Billion Market Value

MemeStrategy's approach doesn't come out of nowhere, its inspiration and blueprint comes from a pioneer across the ocean. MicroStrategy, an otherwise unremarkable American business intelligence software company, embarked on a big gamble in 2020 under the leadership of founder Michael Saylor. He made a decision that seemed shocking at the time: to convert the company's cash reserves into Bitcoin on a large scale and on an ongoing basis.

Saylor's logic is simple and subversive: in the macro context of over-issuing money, holding cash equals depreciation of assets. Rather than sit back and wait, tie the company's balance sheet to what he sees as the best store of value: Bitcoin. At its core, this strategy, known in the market as "The Saylor Playbook", turns MicroStrategy, a publicly traded company, into a "financial skin" where retail and institutional investors can indirectly hold Bitcoin legally, compliantly, and conveniently.

Investors do not need to open complex cryptocurrency accounts, nor do they have to worry about the security risks of private key custody. They can simply buy stocks with the code MSTR on traditional stock trading software to enjoy the dividends brought by the rise in Bitcoin prices. As a result, MicroStrategy has effectively become a "Bitcoin leveraged ETF." The results are astonishing, with its stock price highly correlated with Bitcoin's price movements, far exceeding the growth of its software business. The company's market value has skyrocketed from hundreds of millions to a giant worth hundreds of billions.

Celer's success provides a tempting and replicable template for publicly traded companies worldwide: by publicly and continuously purchasing mainstream cryptocurrencies, they link the company's value narrative with the grand prospects of the crypto market, thereby achieving a revaluation in traditional capital markets.

Global "Recreation Trend": From Tokyo to Hong Kong

The magic of the "Saylor Script" quickly transcended national borders, finding its followers and imitators in various capital markets around the world. Among them, the most notable is Japan's Metaplanet.

This company listed on the Tokyo Stock Exchange did not have much to highlight in its business before 2024. However, everything changed after it announced in April 2024 that it would adopt Bitcoin as its core treasury asset. Metaplanet's strategy is almost a pixel-level replica of MicroStrategy: publicly announcing a "Bitcoin First" strategy and raising funds through methods such as issuing bonds to continuously buy Bitcoin on the open market.

The market's response was equally textbook. Just after it announced that it would buy more bitcoin through the issuance of $210 million worth of zero-coupon bonds, Metaplanet's stock price skyrocketed. Data shows that in the past month, its stock price has soared by more than 200%, and the intraday increase has repeatedly hit new highs, setting a new record. Investors in Tokyo, with real money, gave a vote of confidence in this playbook from Wall Street.

From MicroStrategy in the United States to Metaplanet in Japan, a clear logical chain emerges: In a capital market with mature regulation and ample liquidity, a listed company without historical baggage and capable of agile maneuvering can rapidly attract capital attention and achieve exponential growth in market value through a publicly transparent "cryptocurrency transformation."

Now, this wave has finally swept towards the Pearl of the Orient - Hong Kong. The emergence of MemeStrategy marks the official landing of the "Saylor script" in the Hong Kong stock market. However, compared to its predecessors, MemeStrategy's imitation carries a unique "Hong Kong flavor" and the cleverness of the "Z generation."

Hong Kong Variations: The Evolution from "Micro" to "Meme".

The operator of MemeStrategy - Ray Chan, the founder of the globally renowned meme community 9GAG, clearly understands this well. He did not choose a completely new, unfamiliar name, but cleverly adapted "MicroStrategy" to create "MemeStrategy."

This slight difference in wording is the finishing touch.

"Micro" is an upgrade of the strategic declaration in relation to "Meme." It implies that the company's strategy is not only about asset allocation on a micro level but also about cultural leadership and community resonance on a macro level. While MicroStrategy's audience consists of institutional investors on Wall Street and traditional value investors, MemeStrategy's target audience is the hundreds of millions of young people around the world who grew up in internet meme culture and have a natural affinity for the Web3 world.

This variation is also reflected in the choice of assets. MicroStrategy and Metaplanet have firmly chosen Bitcoin, the ultimate store of value consensus as "digital gold." However, MemeStrategy's first investment was directed towards Solana (SOL).

This is a profoundly meaningful choice. Solana represents not "store of value", but "ecosystem". It is known for its high performance and low cost, making it a paradise for decentralized applications, DeFi, and NFT trading, particularly famous for its active and even fervent Meme coin community. Choosing Solana means that MemeStrategy's ambition goes beyond becoming a "holding company" for crypto assets, but aims to be an "ecosystem builder". What they are focused on is the continuous innovation vitality and community traffic on the Solana network, which is precisely the strength that the 9GAG team excels at harnessing.

Therefore, the story of MemeStrategy is a key evolution based on the "Saylor Script." It inherits the core logic of "public companies buying coins to boost stock prices," but at the execution level, it integrates dissemination techniques that better understand contemporary internet culture and more forward-looking ecological investment concepts.

A carefully designed "yangmou"

Whether it is MicroStrategy, Metaplanet, or MemeStrategy, their behavior is essentially a carefully designed "yangmou". The cornerstone of their success lies in providing traditional capital market investors with a scarce, regulated investment exposure.

In many countries and regions, direct investment in cryptocurrencies still faces numerous obstacles such as regulatory uncertainty, high technical thresholds, and significant security risks. However, purchasing stocks of a publicly listed company that has announced its holdings in crypto assets perfectly circumvents these issues. This is a clever form of "regulatory arbitrage," using the mature framework of traditional financial markets to indirectly capture the immense growth potential of the emerging crypto market.

For publicly listed companies, this deal is equally cost-effective. By investing a small amount of funds to purchase cryptocurrencies, they can tie the company's stock price to an asset class that has global consensus and enormous imaginative potential. This not only can quickly enhance market value but also attract media attention, improve investor relations, and even open new doors for future financing and mergers and acquisitions. The brand effect and capital market leverage gained far exceed the financial cost of purchasing cryptocurrency itself.

However, this "yangmou" is not without risks. Binding the company's fate deeply to a highly volatile asset means that the company's stock price will also fluctuate dramatically. When the crypto market enters a bear market, these companies' stock prices will similarly face significant downward pressure. This tests not only the strategic resolve of the management but also whether the company can find a sustainable balance between its core business and investment in crypto assets.

For MemeStrategy, the subsequent HKD 155 million rights issue plan mentioned in its announcement is the key to determining the success or failure of this experiment. If the funds can be successfully raised and effectively invested in promising Web3 and AI cultural projects, it may turn the stock price initially ignited by "Meme" into a solid value supported by fundamentals. Conversely, if the subsequent actions are lackluster, this "imitation show" may ultimately just become a brief hype.

Conclusion

From Wall Street's "Micro" to Hong Kong's "Meme", we are witnessing a global evolution of a new type of capital strategy. It began with the vision of an entrepreneur and has proven to be an effective market capitalization management tool, which is now being replicated and improved upon by an increasing number of followers.

The emergence of MemeStrategy is a landmark event for the Hong Kong stock market. It not only provides an alternative revitalization approach for the stagnant "junk stock" market, but more importantly, it combines Hong Kong's institutional advantages as a global virtual asset center with cutting-edge Web3 investment strategies and the power of internet culture, creating a highly imaginative new entity.

The outcome of this game is still unknown, but the chessboard has already been set. When memes meet capital, when the Pearl of the Orient embraces the wave of cryptocurrency, a "Saylor story" belonging to Hong Kong may just be beginning. Investors from around the world are keenly observing whether this time, the imitators from Hong Kong can ultimately surpass their teacher.