At the Token2049 event held in Dubai, Notcoin's co-founders Sasha and Vladimir Plotvinov shared their unique insights on the development of Web3 games. They believe that the once-popular "Tap-to-Earn" model has lost its ability to attract players in the long term and can be considered "basically dead." Instead, Web3 games are evolving towards a greater emphasis on entertainment and social interaction.

The company behind Notcoin, Open Builders, has launched the Not Games platform in response to this trend. The goal of this platform is to integrate the originally fragmented gaming experiences on Telegram by establishing persistent player profiles, shared inventories, and a cross-game economy, providing players with a more unified and coherent gaming experience.

In addition, Notcoin has also demonstrated its efforts in game innovation. It has collaborated with the NFT project Lost Dogs in the TON ecosystem to launch a story-driven game of the same name. The uniqueness of this game lies in allowing players to influence the development of the game's plot through daily voting, reflecting the direction in which Web3 games are evolving towards greater interactivity and engagement.

These measures reflect the transformation that the Web3 gaming industry is undergoing. The shift from a purely profit-driven mechanism to a model that emphasizes gameplay, social interaction, and player engagement demonstrates the industry's focus on sustainable development and user experience. With this transition, we can expect to see more innovative game forms and business models emerge in the Web3 space, bringing players a richer and more meaningful gaming experience.