Nike embraces NFT marketing, what experience does it bring to other companies entering Web3?

By focusing on the consumer experience, building a community, and leveraging the appeal digital ownership brings to users, a powerful NFT marketing strategy can be created that resonates with consumers in the digital age.

Written by: BeInCrypto

Compilation: Blockchain Knight

Nike's entry into the NFT space demonstrates a unique evolution in digital marketing, and the famous sports brand has seamlessly integrated the technology into its NFT marketing strategy, offering valuable lessons for other businesses navigating the Web3 ecosystem.

So why exactly is Nike adopting NFT marketing, and what lessons can their approach bring to your Web3 project?

Nike's exploration of NFTs shows that it fully understands the changing mindset of consumers. It recognizes people's growing interest in blockchain technology, digital ownership and collective creativity, which has led it to gradually abandon a single traditional marketing Strategy.

Instead of focusing on technology, Nike's marketing team focused on the consumer experience, a strategic move that allowed them to connect with their audience in innovative ways.

By labeling their NFT products as "virtual products," Nike deftly sidesteps the technical jargon. This choice of terminology underscores its focus on product value and experience, rather than simply considering the technical issues involved in the product.

Keenly aware that its target audience is more interested in experience than technology, Nike seamlessly blends traditional marketing strategies with NFT marketing strategies to increase user engagement**.

Nike's foray into NFT is also to foster a sense of community, with the .Swoosh platform providing fans with an ecosystem to interact, create, collect and trade digital assets. This community-focused NFT marketing strategy engages fans in novel ways as it increases brand loyalty and paves the way for new relationships between brands and consumers.

Nike's NFT marketing strategy offers valuable advice for businesses entering the Web3 space, here are some ways you can leverage their approach to promote your project:

• Focus on consumer experience: Rather than flooding consumers with technical jargon, focus on the value and experience that the product or service itself provides. The Nike example shows that plain language can make a product more accessible and attractive.
• Building a community: Creating a community around a product or service can significantly increase user stickiness and loyalty, and can foster a sense of ownership and investment in the project by giving users a space to interact and contribute.
• Harnessing the power of digital ownership: Emphasizing the uniqueness and ownership of digital assets can increase users' perceived value of them. You can capitalize on people's growing interest in digital ownership by offering them exclusive experiences in the form of NFTs, and you can also rely on marketing agencies that specialize in NFTs for professional services.
• Try and learn: Like Nike, don't be afraid to experiment with NFT marketing strategies. The Web3 space is relatively new, so there are countless opportunities for innovation here. This space can be used to try out different strategies, learn from successes and failures, and continuously improve methods to help businesses communicate their brands and NFTs effectively.

Nike's innovative leap in the NFT space is well positioned to help businesses generate leads** and provides a great example** for businesses seeking to navigate the Web3 ecosystem**.

By focusing on the consumer experience, building a community, and leveraging the appeal that digital ownership brings to users, a powerful NFT marketing strategy can be created that resonates with consumers in the digital age.