NFT track acceleration, the door of loyalty is gradually opening

While the loyalty program solution brings fans a deeper connection with the project, it will also continue to enrich the NFT cultural core and scene applications.

Written by: Web3Traveler

There is no shortage of new things in the NFT field, and the recent developments are enough to make "speed enthusiasts" boil.

According to a recent report from Coindesk, ticketing service provider Platinum Group has partnered with blockchain infrastructure company Elemint and Web3 agency Bary to create, mint and sell NFT tickets for Formula One (F1) racing teams starting with the Monaco Grand Prix.

Tickets will be minted on the Ethereum sidechain Polygon, it is reported. The NFT will not only provide the opportunity to enter the competition, but will continue to provide holders with practical benefits after the event, such as entertainment and future competition discounts, to encourage collectors to maintain loyalty to the brand.

On the other hand, according to Decrypt, with the release of the "Fast & Furious 10" movie, American toy manufacturer Mattel launched the latest version of the "Hot Wheels NFT Garage" based on the "Fast & Furious" series. NFT Garage)” series has attracted the attention of many fans.

These news all represent a breakthrough for NFT in the field of loyalty, changing the situation where it lacks new narratives and its value is questioned.

From the perspective of economic benefits, the application of NFT loyalty, as a collectible, can bring income value, and revolve around the royalty income and sustainable derivative income of brand IP. As a popular format for Generation Z, there is a great opportunity to spread rapidly, while finding a sense of belonging and building a sense of community.

From a technical point of view, the uniqueness of NFT makes the threshold of personalization lower, and it is an excellent means of brand communication and customer acquisition.

At present, the application of loyalty is still in the early stage in the industry. It also exposed problems such as a closed system, lack of extensive value, limited reward options, and low user perception, and has not yet become a model acceptable to the mainstream public. The good news is that we have also found that several projects are bringing practical solutions.

Bamboo When

The project asserts that "we create moments of connection, engage and enhance customer relationships, and grow with customers throughout their life-long journey".

Use BambuMeta to reward loyalty, unlock growth, expand your current loyalty and CRM platform, and provide users' customers with new, highly engaging features that drive more traffic, higher-converting experiences, and significant Improve technology ROI. Its website already visualizes the many forms of NFT loyalty usage.

At present, users can fill in the form to apply for DEMO, but its specific presentation is still unknown.

SHOPX

SHOPX advocates brand loyalty through customer ownership, with the ability to set up a Web3 loyalty engine in minutes. According to information disclosed on its official website, SHOPX NFT can be directly and smoothly integrated into popular Web2 marketplaces, such as Shopify, WooCommerce, and more marketplaces to be launched soon. This means users can offer physical goods to holders.

SHOPX brand partners have seen incredible conversion rates from NFT buyers to product buyers. Store owners can more accurately predict sales based on NFT sales.

If you want to experience this product, you need to make an appointment with your team members for a meeting experience.

Tropee

Tropee is a Web3 utility platform. Its official website shows Utilities and Scores that have applied NFT. These intuitive cases bring clear references to users.

At the same time, users can also try to quickly open Tropee's Utility templates.

Loyalty3

According to its official website, the Loyalty3 system can import the existing NFT collection of the project party, integrate the existing discord role or project point system, etc., and simplify the workload and threshold for the project party to implement the loyalty program. The project party can fully use its own LOGO, and the configured C-end user interface can be seamlessly integrated into its own product modules as an important module of the membership club or user operation system.

The difference is that users can directly experience it here. Loyalty3 brings out-of-the-box standardized benefit templates that support online and offline conference or event tickets, discount coupons, VIP status and limited product purchase rights, etc. Users can experience free apps for a limited time.

Summarize

The traditional point system is not suitable for the Web3 industry because it cannot achieve a decentralized model. Loyalty program solutions represented by Bambu Meta, SHOPX, Tropee and Loyalty3 have appeared on the market, using various characteristics of NFT as the basis to realize the mint of loyalty NFT, distribution rule setting, distribution management, and the utility of NFT The setting, distribution and management of rights and interests, user loyalty NFT store and rights store and other functions provide distribution (sales) data analysis of loyalty NFT and full-process data analysis functions of product adoption by holders. While this brings fans a deeper connection with the project, it will also continue to enrich the NFT cultural core and scene applications.