The game platform obscurely blocks AI-generated content, and Steam says it cannot publish games with unknown copyrights

**Source: **Financial Association

Editor: Malan

Games have always been considered a comfort zone for AI development. In May, in the concept video released by Nvidia, the realistic interactive behavior of Jin, the owner of the ramen shop, once ignited the expectations of A shares for the game sector.

However, in reality, the process of artificial intelligence entering the game is not all smooth sailing. Steam, one of the world's largest distribution platforms for digital games, was exposed last week for refusing to release games containing artificial intelligence-generated content on its platform.

A game developer said that after submitting a new game to Steam, it was rejected by the platform because some of the content it used was obviously generated by artificial intelligence. After resubmitting the release application, it was still rejected by the platform.

Steam's feedback to developers states that it cannot publish games for which the developers do not have the necessary rights.

Steam added that a review found that the intellectual property in the game appeared to belong to one or more third parties, and that the AI-generated art assets relied on copyrighted material owned by third parties. As a result, the legal ownership of AI-generated content is unclear, and Steam cannot publish related games.

The sticking point is copyright

After arousing concern, Valve, the operator of Steam, also issued a statement saying that the company's top priority is to release as many games as possible, but the introduction of AI may complicate things, because they need to know whether developers have access to Adequate rights to AI-generated content.

Valve stated that the purpose of this policy is not to prevent developers from publishing AI-involved games on Steam, and the platform is currently studying how to integrate AI into the existing review policy. Over time, laws and policies will evolve and Steam's processes will be updated.

Previously, game manufacturers like Ubisoft happily stated that artificial intelligence will help game development, and it also announced the launch of the Ghostwriter AI tool to introduce technology. The High on Life team claims to have used artificial intelligence to create voice dialogue for video games.

But these game developers may now have to wait a little longer, as the legal implications of the different uses of AI remain murky. If you only use AI to build a model of a realistic mountain, or switch tasks, there may be no copyright disputes, but if the content generated by AI has traces of the artist's work, the game is prone to risks.

At the same time, Twitter, the world's largest social media platform, also stated a few days ago that in order to prevent artificial intelligence from excessively grabbing data from the platform, it will limit the reading limit of tweets. The core of this operation is also the copyright issue of data.

Not just Steam and Twitter, more and more data owners are starting to show wariness about artificial intelligence.

From this point of view, before AI truly achieves a major breakthrough in productivity, it seems that it needs to break through the encirclement of data.