An Analysis of the Integration of Web3 Social and Gaming

1. Understanding Decentralized Social

Decentralized social networking is a new social system based on decentralized identity (DID). Users have asset sovereignty, an open credit system, controllable data privacy, and rich identity profiles, allowing them to freely choose where to express their opinions and open permissions. These choices cannot be tampered with or influenced by anyone.

However, decentralized social currently faces two major bottlenecks: "traffic" and "scenarios:"

1. In terms of traffic: user habits and stickiness, transfer of social relationships, and difficulties in accumulating network effects.

2. Scene aspect: There is a lack of obvious application scenarios, making it difficult to stimulate users' motivation to migrate actively.

Games, as a driving force for growth, are expected to bring a large amount of traffic to decentralized social networks.

2. The Integration of Games and Social Interaction

Games are naturally suited for social scenarios, capable of overcoming the limitations of time and space to establish connections. There have been many successful cases in traditional online games, such as World of Warcraft, Fortnite, and so on.

GameFi aims to solve traditional gaming issues through NFTs and Tokens, allowing players to truly own assets. The ultimate goal of most GameFi projects is the "metaverse", achieving interoperability of assets and data.

This requires players to have a universal identity format - GameID, which records players' experiences, reputation, assets, and achievements across various games, while also linking social relationships.

3. Current Fusion Products and Possible Future Developments

3.1 User Identity and Behavior: Gamer Profile

Representative projects: Carv, DeQuest, Arche, Soulbound, Lysto

These types of projects aggregate and analyze players' on-chain/off-chain data, enriching the DID dimensions and providing value to the B-end.

3.2 Social Supplement Component of the Game: Cross-Platform Social

Representative projects: XMTP, Web3MQ, Swapchat, Beoble, MetaForo

Provides cross-platform social features as a supplementary tool for games.

3.3 Asset-based: NFT-accessible games

Representative projects: Arcade, Worldwide Webb, Big Brawl

Allow players to import NFTs into the game as characters, strengthening the community network.

3.4 Relationship-based: Social Mini Games

Representative projects: Mask Extension, Non-Fungible Friend, Shil.me

A lightweight game centered around existing social relationships.

3.5 Others: Virtual relationships centered around AI

Representative projects: rct AI, Mirror World, GiroGiro, Soularis

Explore the possibilities of AI-driven virtual beings interacting with users.

4. Summary

The combination of gaming and social interaction is expected to break through the current traffic bottleneck in Web3, becoming an important application scenario. We look forward to the emergence of truly phenomenal applications.